I am an avid & Experienced UX/UI designer, that loves solving challenges through design.

I Love working on complex systems, and rely on user research as well as analytics & data analysis.

Enjoy working with people, and works well with product and development teams. A True believer in the trifecta model.

Hi!

Queen of my domain

User research: Gathering valuable information via well tested methodologies such: ethnographic research , surveys.

Data analysis: Analysing usage data and analytics for data driven decisions

Communicate and deliver research insights via artifacts such as Personas/Archetypes, task analysis, usage analysis, user flows and journeys

Design thinking and Design sprint workshops

Quick iterations through suggested user flows, wireframing, working prototypes

Coordinate and facilitate usability tests in various platform and methods

Detailed design for needed features, including sunny and rainy day scenarios, detailed spec & QA

I excel in complex B2C and B2b applications, and have the experience conduct a full design cycle from user and market research through creating a pixel-perfect UI for all scenarios and handoff to developers.

Help shaping design processes in startups or newly built UX-UI teams

Short lectures about topic such as Cognitive biases, What is UX & Data visualization (Given in Amdocs, Intel among others)

Additional Services

Not in my domain

Branding: Develop brand identity elements, such as logos, icons, and visual guidelines

Digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads

Building Marketing Websites & Search engine optimization

Illustrations: although it's my illustration in this portfolio, this is definitely not my forte

Photography and photograph editing as well as Creating Visual imagery

I truly believe in providing value. So, while I stand 100% behind any proficiencies mentioned above, I feel that the following services and activities are not part of my toolbox.